Summary:

"Nir Eyal's 'Hooked' explores how tech companies cultivate user habits through the Hook Model, consisting of trigger, action, variable reward, and investment. The book emphasizes the importance of forming habits to drive unprompted user engagement, leading to increased customer lifetime value and growth. Eyal delves into the psychological aspects of triggers, actions, rewards, and investments, providing insights into creating effective hooks for products. The morality of manipulation is also discussed, categorizing creators into facilitators, peddlers, entertainers, and dealers based on their ethical considerations."

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