Good To Great

Summary:
"Good to Great" by James C. Collins imparts key lessons for achieving business success. The Hedgehog Concept, inspired by the hedgehog's simple defense strategy, involves answering three questions to discover a long-term strategy for becoming the best. Adopting new technology is advised only if it accelerates momentum and aligns with the mission. Successful companies confront uncomfortable truths realistically while maintaining optimism, exemplified by Kimberly-Clark's triumph over Procter & Gamble in the paper goods market. The book emphasizes the importance of balancing realism and faith in overcoming challenges.
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